What’s Trending — See What Customers Talk About

What

What’s Trending is a market intelligence and social listening platform designed for marketers, researchers, and content strategists seeking evidence-based editorial ideas. The software monitors public discussions across platforms such as Reddit, X, Instagram, Facebook, and YouTube, mapping market terms to real posts and engagement metrics to eliminate guesswork in content planning. Positioned as an audience-research tool rather than an automated publisher, it helps teams identify rising topics, audit competitor discussions, and validate customer pain points before writing.

Features

• Automated Market Scoping: Analyzes an inputted website URL to generate an initial customizable WordBank and competitor list, ensuring scans target relevant industry terminology.
• Source-Linked Evidence Collection: Gathers public posts from Reddit, X, Facebook, Instagram, and YouTube alongside transparent post URLs, author names, and native engagement metrics, providing full traceability for every trend.
• Momentum-Based Topic Ranking: Evaluates conversation volume and velocity across customizable windows ranging from seven days to twelve months, allowing teams to distinguish short-term spikes from sustained conversational interest.
• Developer and Agent Interfaces: Provides a REST API and Model Context Protocol (MCP) tools with workspace-scoped keys on Pro plans, allowing engineering and operations teams to pipe trend data directly into automated pipelines.

Helpful Tips

• Refine Suggested Keywords Early: Always audit the platform-suggested WordBank and competitor entities before initiating a scan to avoid diluting results with generic search terms.
• Inspect Source-Level Interactions: Use the direct post links to evaluate comment sentiment and verify whether high engagement numbers represent actionable user pain points or superficial engagement.
• Select Tiers Based on Automation Needs: Choose between the one-off free scan, the weekly report tier ($20/month) for human editorial rhythms, or the Pro tier ($50/month) if recurring hourly schedules or MCP/API tool access are required.

OpenClaw Skills

The documentation lists no native integration with OpenClaw; however, the product explicitly provides REST API and Model Context Protocol (MCP) tools on its Pro plan, which makes an integration technically plausible. In a hypothetical workflow, an OpenClaw research agent could connect to the What's Trending MCP server to periodically pull emerging customer discussions from Reddit or X, extract specific objections, and draft evidence-backed content outlines for editorial teams. If implemented, this type of autonomous evidence gathering could significantly compress the time market research and SEO teams spend manually validating customer demand.