illustration.app - AI Illustration Generator

What

illustration.app is an AI illustration generator for creating custom vector-style visuals for websites, apps, presentations, and marketing materials. It is positioned as an alternative to stock illustrations and traditional illustration outsourcing, with an emphasis on speed, visual consistency, and production-ready outputs.

The product appears to serve product teams, marketers, agencies, and other design-adjacent users who need branded illustrations without a long design cycle. Its core workflow is straightforward: choose or guide a style, optionally use reference images, generate individual illustrations or full packs, and export the results as SVG or PNG for use in design and web projects.

Features

• AI-generated custom illustrations: Creates original illustrations in seconds, helping teams replace generic stock assets with visuals tailored to their content and brand.
• Multiple illustration styles: Offers several preset visual styles, making it easier to match different product, marketing, or editorial use cases.
• Illustration pack generation: Produces cohesive sets of illustrations in one click, which is useful for maintaining a consistent visual language across a product or campaign.
• Reference image upload: Lets users upload photos or sketches to influence generated outputs, which can improve control over subject matter and direction.
• SVG and PNG export: Exports production-ready files, including scalable SVG vectors that can be used in tools such as Figma and Sketch.
• Image upscaling and vectorization: Includes AI upscaling and conversion to vector format, extending the usefulness of generated or existing assets.

Helpful Tips

• Evaluate style consistency early: If brand alignment matters, test several prompts and styles first, then standardize on one approach before generating larger packs.
• Use packs for repeatable workflows: Teams producing onboarding screens, blog headers, or campaign assets will likely benefit most from pack generation rather than one-off creation.
• Check editing needs in downstream tools: SVG export is valuable, but buyers should confirm how editable and clean the vector outputs are for their specific design workflow.
• Use reference images carefully: References can improve relevance, but teams should validate whether outputs consistently reflect the intended composition and brand cues.
• Compare credit usage by task type: Since generation, pack creation, vectorization, and upscaling each consume credits, it is worth mapping expected usage patterns before broader adoption.